Has this ever happened to you:
You’re on a website where you are presented with an irresistible offer in exchange for sharing your name and email address. Maybe they’re offering a bonus, a discount, insider information, early notification of sales and new products, or just a really useful newsletter. Whatever it is, you’re hooked.
You don’t think twice. You enter your information and click “Sign Me Up!”
And woosh! Oh… You’re taken to kind of a lame, generic page that just says, “Thank you for joining our list.”
BORING and kind of a let-down, right?
(Maybe you are cringing as you read this and realize that your “thank you” page is a disappointment.).
This kind of a “thank you” page is like a dead-fish handshake. Unimpressive and off-putting.
It’s also a huge wasted opportunity. When someone goes to the trouble to sign up for your list, they’re riding a wave of good energy. They want to interact with your business, and they’re looking for the next thing to do.
Get More Out Of Your Thank You Page
Many people make the mistake of just pasting a download link or deliverable onto the thank you page, and then “that’s all folks!”
Smart business owners, on the other hand, want to leverage the goodwill and opportunity by using their thank you page to accomplish a variety of things.
- Getting that important double opt-in (keep reading to learn more about this)
- Promoting or cross-promoting another offer for increased sales
- Gathering market research and/or customer feedback
- Building brand awareness
- Creating a great first impression
- Getting more social media followers and shares
- And more!
In fact, the thank you page is the perfect place to ask someone to take the next step — what that next step might be is entirely up to you, but don’t waste the opportunity!
Below, I’m going to show you some examples of how several smart businesses have accomplished different things using their thank you pages. Depending on the type of business that you have, and your goals, you can choose which elements make the most sense for you to include.
Make sure to download my Thank You Page Checklist to make sure that you don’t miss out on any essential elements.
Get People To Double Opt-In
The most common goal of a “Thank You” page is to get people to double opt-in.
A double opt-in is when a person enters their email address to join your list, and then clicks a button in an email or on a web page to confirm that they really do want to join the list.
Having people double-opt is simple strategy to avoid spam email subscribers and help improve your deliverability rate. (That means your emails will get through to them, instead of being blocked by their email provider.)
Double opt-ing is not just smart business, in many countries it’s the law.
It is a feature that you can turn off or on inside of your email service provider — and something that I HIGHLY recommend leaving on.
To complete a double opt-in process, all your new lead needs to do is click a link in the confirmation email, but you have to encourage them to actually do it. That’s what my thank you page accomplishes.
Your thank you page is the perfect place to ask people a question and get to know them better. These people have most likely just signed up for your email list and it helps to know WHO is on your list so that you can figure out WHAT to send them.
Ask people to take a survey. If you do, be sure to keep it short and tell them how long it will take right on your thank you page.
Ask people to tell you more about themselves. Look at this as a one-question survey. Leave the comments open on your thank you page and ask something like, “What’s the number one thing you’re struggling with right now?” The answers can be marketing and R&D gold.
Ask for feedback. You can also ask leads or customers to let you know how you’re doing right from your thank you page. Consider asking things like, “Why did you decide to subscribe?” or “How could we improve our product/service?”
Invite People to Sign Up for Free Training
Another excellent way to keep the momentum going for a lead is to invite them to sign up for some free training on your thank you page.
Leadpages is a master at this. They run regular webinars training people how to use their service and how their system can increase your bottom line.
This is great because it allows them to maximize the momentum that they’ve just created and get people to quickly establish even more of a relationship.
This strategy normally works best if you already have some sort of evergreen (recorded) webinar that you can use.
And don’t think this is limited to companies that sell infoproducts; if there’s any aspect of your product line that you could offer training on, you can use this tactic. That might mean makeup lessons for a beauty products line, finding your unique style for a jewelry designer, or even how to set up your desk or planner for someone who sells stationery products.
(A big bonus to this method is that selling from a webinar has a very high conversion rate, so you can quickly turn leads into customers.)
Get More Social Media Followers
Another easy thing you ask readers to do on your thank you page is to like and follow you on social media.
As I mentioned above, once someone has signed up for your email list, chances are they are looking for the next thing to do. Giving them an easy way to like and follow you on your main social media channel is a logical next step.
Communications stylist Nikki Elledge Brown uses a three-step thank you page, combining a few of the techniques we’ve talked about:
- She lets them know to expect an email from her and asks for the double opt-in.
- She gives them more information about her and her business. You could include links to popular blog posts/videos of yours to engage them in more content.
- She asks them to visit her Facebook page to tell her their biggest struggle with communication — combining a social media follow with an informal “survey.”
Promote More of Your Products
If you’re ready for a more advanced option, check this out:
Here’s an example from James Wedmore: his thank you page also includes a mini sale page for a $7 report. (See his big contrasting red button?)
Because the report is only $7, people can be convinced to go through with the purchase — this probably wouldn’t work for a $100 perfume or a $1,000 coaching package.
James is using his thank you page to offer an upsell from a free offer to a paid product. If your thank you page comes after a sale, you can also use this opportunity for cross-promotions, offering another product the customer is likely to want or a discount on their next purchase.
Shopping site Zulily does this by offering free shipping on subsequent orders for the next 24-hours after a purchase, encouraging shoppers to keep shopping!
Keep It Simple
Don’t let all of these ideas overwhelm you. What’s important is that you utilize your thank you page to provide people with a next step.
One of my favorite companies, Net-A-Porter does this very well –
- They include a “next step” to learn more about their audience, asking you to tell them more about your favorite designers.
- And they provide a link back to their website for more information or to start shopping (a fun idea to pair with a coupon or free shipping for ecommerce sites).
Remember, though: keep things simple to start. Just pick one or two ideas to put your thank you page to work. You can always add more and make it more complex later.
Are you interested in learning more about WHAT to send people after they sign up for your email list? Inside of my program Business Class, I share my easy welcome sequence system, proven sales funnels, onboarding sequences for online programs and more! Click Here to Learn More.