Start Here, Instead of There

I had the honor of being a cover story on this past week. I’ve been blessed to receive my fair share of press and publicity, but let me tell it is still very nice to be recognized as someone with something to say.

A few months ago, Kelsey came and interviewed me in my NYC home about my journey as an entrepreneur.

Before the cameras started rolling we had a great conversation about being moms with businesses and how we balance both. Stay tuned if you are interested in hearing more. I’ve got some great information coming for you on that note next week…

We had the meeting on the books for months, but it still took a strategic orchestration of a nanny and a dog walker to get the kids out of the apartment for an hour so that we could film this interview.

(Not seen in the footage is when the dog walker brought Lady back halfway through the interview and she ran in and insisted on hiding under the coffee table – seen below – until an enticing treat was produced).

People often ask me to talk about what it was like in the beginning when I was just getting started. The truth is that I often really struggle to fulfill on that request since “the beginning” was over 10 years ago!

The world that I live in today, and the obstacles that I have to overcome now, are very different than back then. A lot has happened over those past 10 years.

(Imagine someone asking you what your sophomore year of college was like. Sure you could recall the highlights, but it’s challenging to really relive that time in your life.)

I understand why you may be interested in knowing what it was like so that you can:

-Try and create a similar situation in your own life to increase your chances of success.
-Learn from the mistakes that I made, to hopefully avoid them in your own life.
-Glean some gems of advice to help you get to where you want to go faster.

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If you’d like to hear more about my beginning in business check out the interview here.

When it comes to getting started, the best piece of advice that I can give you is this:

Begin with the end in mind.

Most people spend so much time worrying about where to start – what idea to test, which product to sell, what price to charge, etc. There are so many decisions to make; it can be absolutely mind boggling.

The great news is that the only thing that you need to know is where you want to end up (i.e. what you want your life to look like) and that can guide you in making every choice that you need to make.

Determine the ultimate goal that drives you, and then work backwards.

Easier said than done?

Pull out a piece of paper and write down this question:

“What would my dream work day look like?”

Then take 5 minutes and describe, in glorious detail, your DREAM work day.

What time would it start?

Where would you work?

Who would you be working with?

The best way to get where you want to go, is to know where you’re going.

If you want to take it one step further, start using something like the 5 Minute Journal, and start tracking what improves or detracts from your happiness each day so that you can become more aware of what elements to include each day.

Devin and I have always had our eyes to the future. We evaluate opportunities based upon whether or not they will help us achieve the vision that we have for our businesses and our family – and it has never steered us wrong.

No matter what stage of business you are in, it’s always a good idea to make sure that the work you are doing is in line with the bigger vision that you have for your life and business.


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