the blog The Art of EntrePreneurship

We all know a strong, compelling brand when we see one.  Tiffany. Nike. Apple. And, interestingly, most of us can pinpoint when a brand feels… off, too. But what’s the difference? What makes one brand feel super professional and cohesive, while another feels kind of amateur and all over the place? And, more importantly — […]

Whether you’re looking to design a new brand from scratch or reinvent and reinvigorate an existing brand, you must start by gathering inspiration. But how does that work? Do you start with an idea? An image? Do you search for logos, websites, packaging, and typography? Or do you just let your mind wander and go […]

I often get complimented on my brand.  And I feel good about that, because we worked extremely hard on it. People love the look and feel of my website, the way my photos work with the text, the way my images look on social media. They sometimes mention that my brand seems to be an […]

I know you work hard every day. For some of you, you may be working yourself to the point of exhaustion every day and then getting up the next morning to do it all again. But let me ask you this: What did you do today that will actually help you achieve your dreams? Yesterday? […]

If I got out my crystal ball, I could envision that many of you started this year by setting some big goals for your business. They might have been sales goals or revenue goals. It might have been a goal to attract a certain number of new people to your audience, or get a certain […]

What is Instagram best for if not gazing at gorgeous images and getting inspired? But when you’re looking at it with an eye to marketing, you start to see who is going outside the mainstream and doing exciting and different things with their feeds and stories. As I talk about inside our Business Class Destination […]

When you dedicate the time and energy to be on a social media channel (any channel) for your business, you don’t want to waste time with tactics and activities that don’t contribute to your goals and success! So today I wanted to round up 7 of what I like to think of as my Instagram […]

There are more than 52 million posts published on Instagram every day, and I think your brand can benefit from joining them!  Although Instagram is now eight years old, I feel the app is finally coming into its own for business and brand building. This post is not going to tell you how to use […]

If you’ve heard / seen / read anything about Search Engine Optimization, you’ve heard the term “keywords.” Simply, keywords are the words and phrases a searcher types into a search engine to find information — and when a website uses those keywords, it signals the search engine that the site might be a match for […]

When it comes to understanding SEO, my very first rule is to remember that we are writing for your customers first and foremost — not Google.  That’s because, when you start thinking about SEO, it’s easy to start seeing everything through “Google goggles” rather than through the eyes of your readers. Ever since Google search […]