the blog The Art of EntrePreneurship

Writing a book for your business makes good business sense for a lot of reasons; it gives you instant credibility, helps drive new leads and referrals to your business, and can open up a lot of new opportunities for you. And writing the book itself doesn’t have to be that daunting of a task. (I’ve […]

For most of us, “writing a book” doesn’t come to mind when we think of easy things to do. But it also doesn’t have to be as difficult as most of us imagine. With advances in self-publishing over the last decade or so, it’s easier than ever for anyone to publish a professional book they […]

They say, everyone has at least one book in them. I think that’s especially true of entrepreneurs. No matter what you do or what you sell, you must be an expert in at least one thing (usually many things!) that can be translated into a book. Of course, people think that writing a book is […]

I just did a quick Google search and found at least three entire websites dedicated to sharing Black Friday sale information, ads, and reviews — and that doesn’t include the major retailers (like Walmart and Best Buy) who have their own Black Friday mini sites. And those sites are already sharing dozens of Black Friday […]

We’ve all heard the old adage that you have to “spend money to make money,” but do you have to spend money on advertising to have a successful holiday sale? One objection I’ve heard from business owners in the past is that they don’t have a big budget for advertising a sale, so they’re not […]

According to the predictions, 2018 is poised to be the biggest online shopping year ever. More than a hundred billion dollars will be spent worldwide during the holidays this year and your business can benefit from those trends. The truth is, there’s a lot of hype around holiday sales, and it’s hard to know what […]

Have you ever met one of those incredibly organized women who have all their holiday gifts bought and wrapped by November first, so that they can just calmly sail through the holiday season without stressing?  And as you congratulated her, you wondered what that would feel like, not to be rushed, not to be stressed, […]

As Instagram becomes more and more popular, I’m seeing more and more misinformation popping up about how to use it to market your business. Some people think it’s all about getting the most followers, or that you have to have a fancy camera or professional photo shoot, or that you have to just post and […]

Whether you’ve been on Instagram since day one in 2010, or only joined last week, it’s never too late to get serious about using the platform to help grow your business. I think nearly every brand can benefit from visibility on Instagram, whether you currently have 100 followers or 1 million! It’s a fun and […]

One of the reasons why I find Instagram such a great social media platform is because the brands and influencers who are using Instagram to grow their presence well are doing so because they have figured out how to visually communicate in compelling ways. When I scroll through my Instagram feed and see posts from […]