the blog The Art of EntrePreneurship

Inside Business Class, we’re in our last week of our second annual Double Your Summer Sales Challenge, and we’re getting some fantastic results! I’ve done quite a few challenges for Business Class, including both a summer sales challenge and a holiday sales challenge, a list building challenge, and a live video broadcast challenge.  (All of […]

I’ve always been a big fan of challenges — both running them and participating in them. As a participant, I love that they are short, actionable, and help me achieve a certain “win” in a specific period of time. As a business owner, I love that they are a fun and fast way to grow […]

Last week, I saw a meme online that said, “Only 6 months to Christmas!” with a picture of Santa in a bathing suit sipping a drink with a little umbrella in it on the beach. Uncomfortable visuals aside, it was a stark reminder that the year is now officially half over! I know that sent […]

What would you say if I told you to make it a goal to not just increase your sales this summer, but to double your sales over last year? How does that make you feel?  Excited? Terrified? A little sick?! Too often I see entrepreneurs (especially women entrepreneurs) selling themselves short when it comes to […]

Vacation, trips to the beach, and lazy days by the pool — it’s official! Summer is here. But for many business owners, it can also mean a summer sales slump.  Clients and customers go on vacation, employees book time off, and new projects and purchases may be delayed — all of which can result in […]

Simple, but not easy. Isn’t it funny how many things in business — and in life — can be described that way? Getting fit, for example; we all know that if we want to get fit, we have to make exercise a priority and do it regularly. Simple! Yet if you’ve ever tried to start […]

I once attended a presentation by a LinkedIn expert on how to use the platform to make sales. He shared a lot of tips and tricks for looking up businesses, finding who your contact at the business might be, researching the information you needed to know to make your list, etc. But the one tip […]

What is it that separates good salespeople from great salespeople? It’s probably not what you think. A lot of times, when we think of a sales person, we think of the greasy used car salesman using pushy manipulation techniques. Or we think of Alec Baldwin in “Glengarry, Glen Ross” screaming “COFFEE IS FOR CLOSERS!” But […]

We all know a strong, compelling brand when we see one.  Tiffany. Nike. Apple. And, interestingly, most of us can pinpoint when a brand feels… off, too. But what’s the difference? What makes one brand feel super professional and cohesive, while another feels kind of amateur and all over the place? And, more importantly — […]

Whether you’re looking to design a new brand from scratch or reinvent and reinvigorate an existing brand, you must start by gathering inspiration. But how does that work? Do you start with an idea? An image? Do you search for logos, websites, packaging, and typography? Or do you just let your mind wander and go […]