the blog The Art of EntrePreneurship

Whether you’ve been on Instagram since day one in 2010, or only joined last week, it’s never too late to get serious about using the platform to help grow your business. I think nearly every brand can benefit from visibility on Instagram, whether you currently have 100 followers or 1 million! It’s a fun and […]

One of the reasons why I find Instagram such a great social media platform is because the brands and influencers who are using Instagram to grow their presence well are doing so because they have figured out how to visually communicate in compelling ways. When I scroll through my Instagram feed and see posts from […]

Publishing articles on LinkedIn is a great way to establish your authority and professional identity as a business owner.  You can’t publish articles from your company page yet on LinkedIn, so your only option is to publish from your personal profile; but that can be a good thing as LinkedIn is all about making personal […]

If it’s been a while since you updated your LinkedIn profile (like maybe since the last time you applied for a JOB!) it’s time to take another look. LinkedIn is for more than just posting your resume. In fact, it’s a wonderful place to network, find potential customers, and connect with potential business partners. But […]

Are you on LinkedIn? Chances are, you probably have a personal profile on LinkedIn, probably one you created back when you were in corporate, or back when the network was relatively new, but I bet you don’t get on it much. Maybe you can’t even remember the last time you logged in… Or, maybe you […]

Over the last week or two, my social feeds have been blowing up with adorable first day of school photos as kids across the country head back to the classroom. For some moms, it’s a bittersweet moment; babies growing up, getting older, end of summer play time. For others it’s a relief; no more summer […]

Challenges can be a truly fun and rewarding way to grow your business. We’ve wrapped our second annual Double Your Summer Sales Challenge and I’m just so gratified by the level of participation and success our members have achieved! I’ve come to really love running challenges as a part of our business, but I know […]

Inside Business Class, we’re in our last week of our second annual Double Your Summer Sales Challenge, and we’re getting some fantastic results! I’ve done quite a few challenges for Business Class, including both a summer sales challenge and a holiday sales challenge, a list building challenge, and a live video broadcast challenge.  (All of […]

I’ve always been a big fan of challenges — both running them and participating in them. As a participant, I love that they are short, actionable, and help me achieve a certain “win” in a specific period of time. As a business owner, I love that they are a fun and fast way to grow […]

Last week, I saw a meme online that said, “Only 6 months to Christmas!” with a picture of Santa in a bathing suit sipping a drink with a little umbrella in it on the beach. Uncomfortable visuals aside, it was a stark reminder that the year is now officially half over! I know that sent […]