the blog The Art of EntrePreneurship

Podcasts are an amazing way to get your content, your expertise, and your message out to a dedicated, loyal audience. They’re popular, they can be effective marketing platforms, and they’re getting easier and easier to produce. But can they replace all your content marketing? In other words, if you start a podcast, can you kill […]

So you’ve decided to create a podcast to help grow your business. Amazing! But now that you’ve started thinking about it, you may be wondering how anyone’s going to find it and listen to it (outside of your mom and BFF of course). Podcasting is rapidly becoming a more and more crowded space, with new […]

Podcasts are all the rage right now — and for good reason. Nearly half of the population of the U.S. says they have listened to a podcast, and 80 percent report that they listen to all or most of the episodes they listen to. Podcast listeners also tend to be loyal, affluent, and educated, making […]

Isn’t it funny how everything comes back around eventually? Video may have killed the radio star, but podcasting has brought audio-only content back into wild popularity. Apple estimates they have more than 525,000 active podcasts and more than 18.5 million episodes available — topping out at more than 50 billion downloads! Businesses have taken notice, […]

It’s time to pop the bubbly and pull out the vision board! The new year is upon us, and for entrepreneurs like us, that usually means plotting and planning our big moves for the future. And while it’s easy to dream big and even imagine our vision in detail, it can be challenging to actually […]

I hope that as the end of the year is approaching, you’re sitting with the twinkle lights and magic to dream bigger for yourself and your business this year than you ever have before. But I also want you to take a few moments to think about how you’re going to start turning those dreams […]

Every January, people everywhere make big plans for the new year. They spend time choosing a theme or a word, they envision their big goals and big changes, and sometimes even make resolutions. But studies show that less than 10 percent of people actually make any lasting changes based on their big January goals. I […]

We talk a lot about setting goals in business — revenue goals, leads generated, sales goals, profit goals. But I don’t see a lot of people talk about how to go about setting those goals. How do you know if a goal is to small or too big? Is there even such a thing? For […]

Writing a book for your business makes good business sense for a lot of reasons; it gives you instant credibility, helps drive new leads and referrals to your business, and can open up a lot of new opportunities for you. And writing the book itself doesn’t have to be that daunting of a task. (I’ve […]

For most of us, “writing a book” doesn’t come to mind when we think of easy things to do. But it also doesn’t have to be as difficult as most of us imagine. With advances in self-publishing over the last decade or so, it’s easier than ever for anyone to publish a professional book they […]