Are you on LinkedIn?
Chances are, you probably have a personal profile on LinkedIn, probably one you created back when you were in corporate, or back when the network was relatively new, but I bet you don’t get on it much.
Maybe you can’t even remember the last time you logged in…
Or, maybe you have it hooked up to your social media scheduler, and you dutifully push out links to your latest blog posts… But that’s about it.
You might even think, “Oh, LinkedIn is only for people looking for a job,” or “LinkedIn is only good for people who market to other businesses — not me.”
If that sounds like you, I want to open your eyes to the fact that LinkedIn marketing is for everyone.
Why market on LinkedIn?
LinkedIn has more than 562 million users and is growing fast. The average LinkedIn member has an average annual household income of $109,000 (much higher than Facebook or Twitter), and nearly half of all LinkedIn members have decision-making authority for their companies.
That means that whether you sell to individuals or other businesses, there are opportunities for you on LinkedIn.
LinkedIn is a business social network, and it’s all about creating connections. Their philosophy is that it’s not just about who you know, but who your connections know that makes a difference. That’s the real power of the platform: the ability to tap into existing social connections.
And social marketing (in other words, referrals and word-of-mouth) is the next big thing in digital marketing.
15 Reasons you should be on LinkedIn
- Showcase your business. You can create a business page as well as a Showcase page, which is kind of like a subdomain for your business, on which you can showcase a particular aspect of your business. It’s like a free listing on the world’s most popular business social network.
- Establish yourself or your brand as a thought leader. While there are more than 562 million users on LinkedIn, there are only about 100,000 articles published on the platform every week. While that may still seem like a lot, it’s a lot less than on other platforms — which increases your chances of being seen and read.
- Increased visibility online. Because LinkedIn is an authority website, it shows up higher and more often in search results — and so can you when you have your business or articles published on their pages. Just having a profile on LinkedIn can help you be found on search engines.
- Reach all your followers. Unlike Facebook and Instagram, LinkedIn doesn’t filter which updates go to which users: all of your followers will see all your updates if they are logged in.
- Easy access to decision makers. If you need to know who the decision maker is in a company, you can not only find them but usually contact them directly through LinkedIn.
- Great research tool. Want to target people who have recently changed jobs? Or those who live in a specific town? Or those with a particular job title? Whether you’re researching potential customers, gathering data on existing customers or looking at your competition, there’s a lot you can do with LinkedIn’s free search tools, and even more that’s available with their paid tools.
- Ability to connect with potential customers. No matter what your business, it’s easy for other people to connect with you via LinkedIn and chat with you or you with them. Great way to warm up potential leads.
- Research high end prospects. If you sell a high price product or service, it pays to do your research before having a sales conversation, and LinkedIn is a great place to learn a lot about your potential customer. It’s also a great place to start putting together your Dream 100 list.
- Connect with your industry. There are groups for every industry on LinkedIn and it’s a great way to network and connect with other people in your niche.
- Ask for referrals. Many small businesses live and die with their referrals, and LinkedIn is a great place to remind your network to send those referrals your way (without being pushy).
- Recruit top talent. As you grow your team, you’ll want to recruit the best people, and LinkedIn is still one of the best places to post jobs and recruit talent.
- Advertise where people do business. People log into LinkedIn with a different mindset than Facebook or other social networks: They’re here to do business! That can be a real advantage if you want to advertise to people who are ready and willing to do business — as opposed to scrolling their phone at 9pm on a Thursday.
- Let your team be your brand. When you create a business page, your team members can associate their profiles with your brand — extending your reach and your credibility with their network.
- Keep up with your industry news. Following a few key players or groups in your industry can help you keep up with the important news happening around you — which could be vital to your business.
- You look more professional. Let’s face it: if someone wants to do business with you but they can’t find you, or maybe worse, they find a half-finished profile, what is their first impression going to be? Keeping your info polished and up to date on LinkedIn is a good way to make a good first impression.
Have I convinced you that it might be time to take another look at LinkedIn? I hope so. Click here to download…